In 2024, I developed the first rebranding for Soirée Cité. The goal was to better express the brand’s core values and introduce impactful 3D visuals for event announcements, creating a stronger sense of wonder and immersion.

The identity is built around four key values: Inclusivity reflected in a warm and vibrant color palette. Innovation expressed through modern typography featuring a mine shaft inspired “R”. Culture translated into abstract mine terrils referencing Genk’s heritage. Collaboration symbolized by interconnected shapes and typography.

The result is a bold and forward-thinking visual identity rooted in both community and context.