Rif Studio is a special project, as I developed the branding and website for my own creative studio.

Together with my sister, photographer Elien Jansen, we run a daylight photo studio used for brand shoots, pregnancy shoots and a wide range of photographic productions. In addition, the space is available for external rentals and has also hosted exhibitions by visual artists.

The result is a clean and refined brand identity. The logo mark is inspired by a coral reef, symbolizing creativity, growth and an ecosystem of ideas. Within the organic form, a subtle “R” is integrated at the core of the symbol, anchoring the identity in a minimal yet meaningful way.