In 2024, Release Festival approached me for a complete rebranding. Their previous identity lacked a clear connection to the festival’s unique setting and atmosphere.

The result is a colorful and playful visual identity inspired by blossoms, directly referencing the festival’s location in Borgloon, surrounded by fruit orchards.

Soft organic shapes and vibrant colors reflect the energy of the event while strengthening the link between music, nature and experience. The new branding reconnects the festival with its environment, creating a recognizable and authentic visual world.