I led the strategic rebranding of Bar Antik into Puttenaers. Transforming a well-established antique and design store into a future-focused brand rooted in heritage.

The strategy centered around one core idea: connecting generations, stories and craftsmanship through carefully curated objects with character. Built on a family legacy dating back to 1964, the new identity elevates Puttenaers from a store into a brand defined by authenticity, eclectic vision and personal connection. From positioning and brand story to visual direction and tone of voice, the rebrand balances continuity with ambition.

Supporting the expansion from Diest to Antwerp while preserving the intimacy and credibility that define the brand. Puttenaers is no longer just a place to buy objects. It is a curated environment where design lovers, collectors and professionals encounter pieces that inspire, connect and endure.