Brand strategy, branding & website for Lightflower, a practice for energy work, awareness, coaching and, from spring onwards, massage therapy.

The logo is built around seven leaves symbolizing the seven chakras and the holistic connection between body, mind and soul. At the center, a subtle heptagon represents stability and harmony.

The flower, a “lightflower,” symbolizes transformation from darkness to light, reflecting the healing journey clients experience. Inspired by nature, the organic forms express growth, balance and inner strength, core values of the practice.