Hotel & Restaurant Het Menneke is a place in Hasselt where hospitality and gastronomy come together. The combination of hotel and restaurant formed the foundation for the strategic and visual rebranding, with the goal of attracting not only hotel guests, but also a stronger local audience.

From this hybrid approach, two separate Instagram accounts were created, allowing both the hotel and the lunch & dinner experience to have their own atmosphere, audience and communication style. Within the branding, two sub-marks were also developed: a sleeping icon referring to rest and overnight stays, and a tongue icon highlighting the playful and culinary side of the restaurant.

By visually connecting both worlds within one consistent identity, the branding creates a flexible and recognizable system that strengthens the connection with both hotel guests and locals.