De Serre Hasselt is part of Bootstraat, a creative hub in Hasselt where art, music and community come together.

I was given the opportunity to design the complete rebranding for De Serre. The process started with a reinterpretation of the existing logo mark. Instead of treating it as a separate element, I integrated the new symbol directly into the typography, creating a seamless unity between logo and wordmark.

De Serre stands for continuous creative renewal. This philosophy is reflected in the flexible color system, consisting of four interchangeable color combinations. The dynamic palette allows the identity to evolve while remaining bold and recognizable.