rebranding De Serre Hasselt

I was given the unique opportunity to design the complete rebranding of De Serre Hasselt

My creative process began with redesigning the old logo. I thought it would be fascinating to integrate the new logo into the typography as well. Doing this created a seamless unity between the logo and typography, which together form a harmonious whole.

De Serre Hasselt embodies a culture of continuous, creative innovation. This philosophy is also reflected in the color palette, where I have developed four different color combinations that can be applied in alternating ways.